THERose StoriesInspiring news & updates

TheFeaturedstories

Rosaprima is privileged to share the latest and greatest news in the rose-growing community, including curated spotlights of some of the world's finest floral designers.

17 September 2026

The Role of Contrast: Thoughtful Pairings in Floral Design

Before every arrangement takes shape, decisions are made about what belongs together.

Which rose establishes the starting point? Which flower brings something different? Where should the composition find balance, and where can contrast add character?

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21 August 2026

Seven Roses for Fall: A Season Defined by Color

Fall’s palette settles into more depth this year, and Rosaprima’s fall varieties carry that depth differently. Red deepens, lavender spans two distinct depths, and earth tones step forward as a color that can build a design entirely on its own. Across the collection, that range gives a florist more ways to build a single-color piece, and a wholesaler more reasons to order the collection as a whole.

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20 April 2026

Resource Stewardship at Rosaprima

Sustainability in floriculture is no longer a differentiator — it’s a requirement. What matters now is how consistently it is executed and verified over time.

At Rosaprima, this is reflected in a long-term focus on resource stewardship: how water, land, and production systems are managed to support both quality and continuity.

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THEFlorist Spotlight

Florist Spotlight

Laetitita Mayor

Laetitia Mayor is one of Europe's most sought-after wedding florists. She was an engineer. It was in 2010, seeking a breath of fresh air from a technical career, that she enrolled in a one-month program at the School of Florists in Paris, just for the pleasure of it. She never looked back.

Florist Spotlight

Carlos Muina

Our Florist Spotlight for this month features Carlos Muina, a renowned florist who is the Head Designer and Director of Petal Productions, a full-service floral design and event production company.

His experience, expertise, attention to detail, creative vision, and exceptional service has inspired and delighted all his clients. Let’s dive into our conversation about his work in a Miami wedding with Rosaprima’s outstanding variety, RP Moab.

01/20

are you INTERESTED IN BECOMINGFEATURED FLORIST?

It is our pleasure to share extraordinary beauty with the world. If you're a florist with awe-inspiring breeds, arrangements, or other floricultural wonders, we would love to hear from you and share your story with our community. The Rosaprima site receives over one hundred thousand site visits per year, and is constantly growing.

BE FEATURED ON ROSAPRIMA

THERose StoriesInspiring news & updates

TheFeaturedstories

The Role of Contrast: Thoughtful Pairings in Floral Design

Seven Roses for Fall: A Season Defined by Color

Florist Spotlight: Laetitita Mayor

Three New Rosaprima Varieties for the Season Ahead

Resource Stewardship at Rosaprima

THEFlorist Spotlight

are you INTERESTED IN BECOMINGFEATURED FLORIST?

ALLRose Stories