Growing Rosaprima


We believe we have a moral obligation to help sustain the natural beauty in which our roses are grown, leading us to use environmentally sound methods.
Our employees, neighboring communities, and natural resources are indispensable to our business.


Gender-balanced workforce (43% women, 57% men)
Trees planted
Acres of protected trees
Organic waste recycled
Gallons of water saved yearly

Rosaprima'sSocial & EnvironmentalSustainability

Rosaprima is a leading name in corporate social responsibility and sustainable farming practices in Ecuador. We are continuously learning, developing and improving our knowledge and systems. We strive to provide safe and decent work opportunities and to manage our land sustainably and innovatively.


Approximately 50 hectares of trees are protected and maintained through Rosaprima’s reforestation efforts at the farm. The trees provide food and shelter to countless insects, birds and small mammals and also serve as borders, shade and protective wind barriers for the farm.


We have partnered with independent organizations that provide guidelines on important aspects of the industry that guarantee we are working in a socially and environmentally responsible manner. This is the case of SMETA, The Rainforest Alliance, FlorEcuador and BASC. We are proud to comply with all the exhaustive requirements to be called a Rainforest Alliance certified farm since 2013. That same year we obtained the FlorEcuador certification, and in 2019 we successfully achieved the Sedex Members Ethical Trade Audit (SMETA).

Education Initiatives

Rosaprima is a company that believes in its people and in the importance of education as a tool for growth and development. We have developed and implemented activities and programs that encourage education, not only for our employees, but also for their children. One program rewards children with the highest grades with a special diploma, a new backpack with school supplies and a cash prize that is awarded at a prominent ceremony at the farm. Another program brings children whose parents may be working to their community center after school and provides a warm, nutritious meal before they start working on their homework. Throughout the years, we have set up literacy programs at the farm, we have supported initiatives such as the construction of a Municipal School, a Day-care center, computing centers, and even donated computers to employees whose families could not afford them otherwise.

Health and well-being

Rosaprima provides free on-site medical services at its own health center for employees and their families. The medical personnel support workers’ well-being in different scenarios including child-births, emergencies, and surgeries at the local hospital. Rosaprima was among the first companies in Ecuador to provide free COVID-19 vaccines to its employees and family members in a completely free, safe, and timely manner. To date, 1600+ employees and their family members have received already their 3rd booster shots (4 separate COVID-19 vaccination doses.)

Gender equality

We strive to contribute to achieve gender equality. Our company policies have strict hiring and compensation guidelines that assess skills and experience without any gender discrimination. We aim to have a gender-balanced workforce, which is made up of 43% women, 57% men. We are extremely proud that in a male-centric profession of agronomists, Rosaprima has an impressive 67% women agronomists. And our Executive Team is split right down the middle: 50% women, and 50% men.

ResourcesFor sustainability

Read our latest reports

theSustainable farming

When Rosaprima acquired the farm in 1995, it began a critical land transformation.

Using Water Efficiently

We are one of the few farms in Ecuador that have a state-of-the-art irrigation system that saves more than 80 million galons of water per year.

Integrated Pest Control

We use methods such as planting mint to deter pests, ensuring the quality and optimal moisture of the soil, and agrochemicals approved by the Ecuadorian government.

Capturing Nutrients from Our Waste

We use traditional composting methods to produce a highly rich organic fertilizer that reduces the need to use any external fertilizers in our soil.

ATourof our farm

600 acres of farmland in the Guachalá growing region, nestled in the Ecuadorian Andes Mountains for it's favorable altitude, soil, and Volcanic water supply.