Rosaprima’s Florist Spotlight is a series where we provide a space for talented and successful florists to share their insights, experiences, and advice with aspiring floral professionals. This month, we hear from Ursula Gunther, proud owner, founder, and lead floral designer of fleursDC. Ursula’s floral designs reflect her deep love of art and respect for the principles and elements of design. Read on to discover Ursula’s journey and inspiration.
What was your inspiration for becoming a floral designer?
While I pursued a Bachelor’s degree in Nursing and minored in Art History, my real inspiration came a long time ago when I was 13 years old. I’ll never forget the first time I visited The Metropolitan Museum of Art in New York City. The experienced moved me and has stayed with me ever since. I attribute my desire to design to that moment.
You design your arrangements in a very artistic tone; how would you define your florist style?
Color, artistry, and connection define my signature floral style. I am continually learning and expanding my creative consciousness. Color is genuinely my superpower! Color and artistry are compelling translators of emotions through the medium of flowers. Earning my CFD (Certified Floral Designer) credentials through AIFD in 2019 and an EMC (European Master Certification) in 2021 has helped refine my design style and artistry.
What do you love most about being a virtual educator on the Fleurvana platform?
The use of virtual meeting tools (Zoom and Google hangouts) during the pandemic virtually democratized the learning experience. Teaching in this way has allowed me to extend my reach to a broader audience. As an educator and student, I can connect with other florists worldwide and learn from industry leaders without getting on a plane.
Can you tell us about your career switch from a Critical Care Nurse to a Floral Designer?
After the birth of my son in 2014, I did my first major career switch from Nurse to full-time mommy (actually, his private duty nurse!). When he was close to reaching school age, I realized that my passion for having an impact on people and making others happy was still strong. However, my desire to return to a hospital setting was not there. I decided to pursue my passion for art and creativity by enrolling in a community college program for a Floral Design certificate just for fun. I had no intention of ever creating a business out of it. Yet here I am, four years later! I have been blessed with another beautiful child (my daughter in 2018) and am the owner of a thriving floral design business, fleursDC, based in Washington DC.
What new projects are coming in 2022? Any sneak peeks?
2022 has been a very exciting year for me so far! Florists Review Magazine named me in their “125 Florists to be Celebrated in 2022” and their “American Floral Trendsetter” lists. I also recently had the honor of presenting on the main stage and teaching workshops at AIFD’s annual symposium in Las Vegas with Team Fleurvana. We spoke about the importance of branding, marketing, and the use of social media to enhance floral design businesses in a post-pandemic market. Additionally, Flower Magazine will feature my designs in their July/August 2022 issue! To top it all off, I am thrilled to return to Belgium in September for Fleuramour and the EMC Mastermind Experience for EMC alumni!
What are some upcoming trends for 2022?
I think contemporary floral designs will have a real moment in the next few years. After the last two years, the world is ready for something fresh and new. The classic and elegant floral designs will always have a place; however, many of my clients, event planners, and interior designers request monotonal and mono botanical designs for their photoshoots. Bold and minimalist designs will also have their place this year. The world is emerging from these unprecedented times with a hyper-awareness of what and who truly matters to us.
Sustainable floristry also continues to gain momentum across the entire floral community as we are more attuned to climate change, sourcing, our health, and the importance of slowing down and taking care of the planet and each other.
Colors will continue to saturate designs as we move out of this uncertainty and seek brighter and happier days ahead!
Which is your favorite RP Exclusive Variety?
RP Moab! I adore her neutral and earthy tonal color variations. I feel transported into a Georgia O’Keefe painting when I stare into Moab’s petals!
Why would you recommend RP roses to people in the flower industry? How has your experience been working with our roses?
Rosaprima roses are one of my favorite roses to source from my wholesalers. I can always depend on RP roses’ premium quality and unforgettable beauty. Your roses always amaze my clients and me. Each rose variety’s color, petals, and beauty consistently deliver the utmost in elegance and luxury!
To learn more about Ursula’s philosophy and business, visit her website, and make sure to follow her on social media.