Rosaprima Wins the 2025 Best in Show Variety at the SAF 140th Annual Convention

At the 140th Annual Convention of the Society of American Florists (SAF) in Phoenix, Arizona, Rosaprima captured the spotlight, this time with prestigious awards that highlight our commitment to excellence, innovation, and design leadership in the floral industry.

Among the standout achievements was the extraordinary success of Natura Moderna Dolce, a spray ranunculus, which earned the coveted purple ribbon for Best in Show at the competitive Outstanding Varieties Competition.

The SAF Convention is the floral industry's most respected national event, and this year was especially historic, marking 140 years of honoring floral artistry, breeding, and innovation. Each year, the Outstanding Varieties Competition showcases the best new flowers, with entries judged by a panel of experts on color, form, commercial appeal, and overall presentation. Winning any award at this competition is a significant honor, taking home Best in Show during the 140th anniversary makes it unforgettable.

Natura Moderna Dolce stunned judges with its subtle pink tones, refined petal structure, and an impressive average of four buds per stem, a sought-after feature in spray varieties. Its long vase life of over 15 days, year-round availability, and striking appearance make it both a florist's dream and a consumer favorite. This groundbreaking variety is a perfect example of Rosaprima's meticulous breeding standards and design-forward vision, with its elegance and resilience.

Rosaprima has also won with two of its newest exclusive rose varieties, RP Midas Touch and RP Filomena, which were each honored with blue ribbons, underscoring the company's continued leadership in developing premium, high-performance roses.

For Rosaprima, these accolades are more than ribbons, they're a validation of the research and passion poured into every stem. As the company continues to introduce bold new varieties and redefine luxury florals, this moment at SAF 2025 serves as a milestone and a motivator. Rosaprima looks ahead to what is to come. With varieties like Natura Moderna Dolce, RP Midas Touch, and RP Filomena leading the way, Rosaprima continues to set the standard for the future of floristry.