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A Behind-the-Scenes Look at Crafting the Finest Roses for Valentine's Day

14 February 2023

Valentine's Day Preparation Live Session: https://www.instagram.com/tv/C...

This Valentine's Day, Rosaprima is offering an exclusive glimpse into the intricate and luxurious process behind crafting some of the world's finest roses. With over three decades of industry experience, Rosaprima has refined the art of creating premium roses for special occasions. From soil preparation to our intricate post-harvesting processes, each detail matters when it comes to Rosaprima roses. 

Valentine's Day 2023

Beyond a shadow of a doubt, the Society of American Florists (SAF) has deemed Valentine's Day as one of the most important dates in the flower industry and also their highest-grossing holiday. At Rosaprima, we understand how important Valentine's Day is for florists and the flower industry. That's why we have been working since October to ensure that our fields are prepared to grow the most beautiful roses for this special day. This  Valentine's Day 2023 is expected to be one of the best yet in terms of demand, and we are looking forward to making it truly memorable with the stunning roses we have carefully cultivated.

As confirmed by Florist Review, the National Retail Federation (NRF) reports that personal spending in 2022 was $175.41 per person - a noteworthy 6.5% increase from last year's figure of $164.76. We anticipate this Valentine's Day will be an extraordinary triumph for Rosaprima and the floral sector as a whole due to these encouraging figures.

Juan Martin Gomez, our COO, gives us an insightful look into the preparation for Valentine's Day. Red roses and Freedom roses specifically are the most sought-after roses during this season, and achieving their beautiful cutting stage requires a meticulous process that takes around 90 days. Our talented craftsmen at Rosaprima inspect each petal of every rose daily to ensure they reach the perfect cutting stage. This is all done to guarantee we deliver you nothing but the best luxury roses in the world.

Our mission is to provide you with an exclusive glimpse into the intricate and dedicated process behind crafting the world's finest roses. We want to make sure our customers can experience a premium quality product, every time.

Overcoming Ecuador’s Unpredictable Weather 

Drawing upon over two and a half decades of industry experience, Rosaprima has refined the art of crafting exquisite roses for Valentine's Day. In Ecuador, weather can be unpredictable, but we are prepared for any changes that may arise. While November was filled with sunshine this year, yet January began with rain. To prepare for this season, we focus on cleaning the beds from any leaves or potential contaminants that could affect the health of each plant. Additionally, we fumigate once or twice a week to ensure optimal conditions.

Sustainable Practices for Crafting Luxurious Roses

Since 2013, we've been certified by the Rainforest Alliance and are constantly striving to improve our processes in order to promote sustainability. Every year, we come up with new initiatives that will help us reach this goal.

We understand the importance of being environmentally conscious and responsible for the planet's well-being; therefore, we are committed to finding ways to better conserve resources like water and reduce our environmental footprint.

Global Distribution of Finest Roses: A Tale of Artisan Craftsmanship

This Valentine's Day 2023, Rosaprima has yet again worked diligently to bring beautiful flowers to the entire world. Our team of 1,700 dedicated employees carefully nurtures and harvests each rose with exceptional care. 

 We shipped over 7.5 Million stems to more than 25,000 florists and wholesalers worldwide. Rosaprima has elevated the flower industry to new heights. We are proud of our team that worked hard to bring the highest quality roses this Valentine's Day.

At Rosaprima, we have established a strong global presence with our stems shipped globally across four continents - America, Europe, Australia and Asia. Our high-quality blooms have graced homes and special occasions all over the world.

Follow us on our journey and discover how these extraordinary roses are grown!

Don't miss out! Join us for our Valentine's Day Preparation Live Session now: https://www.instagram.com/p/Cn...