A year shaped by growth, intention, and global presence
In 2025, Rosaprima continued to evolve through a focused commitment to artistry, innovation, and global expansion. From international exhibitions to new variety introductions and digital advancements, each milestone reinforced our role within the global floral landscape.
Every initiative—strategic, creative, or experiential—served a single purpose: transforming floral excellence into an emotional, aspirational, and enduring experience for our global community.
Defining Moments of 2025
In 2025, Rosaprima participated in some of the world’s most influential floriculture events. Our presence at Proflora, IFTF, and the 140th SAF Annual Convention highlighted the breadth of our craftsmanship and the growing recognition of our brand.
Throughout the year, our work was recognized with distinctions that honor both product excellence and creative vision:
- Best in Show - 140th SAF Annual Convention
- Best in Class, Cut Bulb Flower - 140th SAF Annual Convention
- Best Other Cut Flower - Proflora
- Third Place, Special Rose - Proflora
These recognitions reflect more than floral quality; they represent a holistic approach where product, design, and storytelling converge within a refined vision of contemporary luxury.
Guided farm visits welcomed clients from the United States, Europe, Asia, and South America, offering deeper insight into our cultivation methods, technology, and sustainability practices. A meaningful highlight was the visit from our Miami team, strengthening cross-border collaboration and reinforcing a shared commitment to excellence.
Throughout the year, Rosaprima expanded into more than twenty new cities and markets, building new relationships and strengthening our global network of florists, wholesalers, and partners.
Varieties That Defined the Year
More than twenty new varieties enriched our collections in 2025, offering designers an expanded palette of textures, tones, and forms.
Among the highlights:
- RP Serendipity – a designer favorite, admired for its luminous pink glow and refined structure.
- RP Midas Touch – vivid, luminous, and instantly recognizable.
- RP Filomena – a garden-style rose defined by its multi-layered center and softly sculpted form.
- Millicent (David Austin) – lush, fragrant, and quietly elegant.
- Miyabi & Miyabi Brown (Wabara) – celebrated for sculptural forms and nuanced tonal depth.
These introductions complemented our established collections, reinforcing Rosaprima’s role as a trusted partner for sought-after specialty roses. Our 2025 launches include Carnelian, Mia, King’s Cross, Champagnier, Popcorn, Redvolution, and more.
In parallel, Floraprima continued to strengthen its identity as a contemporary, design-driven brand, evolving alongside Rosaprima and reinforcing a shared creative vision.
The Natura Moderna Collection introduced spray ranunculus defined by sculptural forms, modern hues, and refined texture—aligned with evolving design trends.
After years of innovation, the Poppies Collection launched with five exclusive varieties available year-round. Their silk-like petals and expressive movement quickly resonated with modern florists.
Each variety introduced this year carries its own color identity, emotional impact, and design versatility, reflecting our commitment to uncompromising innovation.
Creativity, Collaboration, and Community
2025 was marked by meaningful collaborations that expanded creative expression and strengthened our connection with the floral community.
Our collaborations with designers produced inspiring work for our community. Their designs showcased the personality of our specialty flowers and exclusive roses.
This year also marked the debut of campaigns that prioritized emotion and meaning:
- Valentine’s Day encouraged self-appreciation through flowers.
- Mother’s Day honors legacy, connection, and heritage through love.
- The Blooms & Blossom Campaign, in collaboration with more than 60 wholesalers across the United States, created a national platform for florists to discover new introductions and draw inspiration for future designs.
Workshops included our holiday wreath event with Amor del Bueno and the first edition of The Rosaprima Atelier. These events brought communities together for creativity, learning, and exploration of flowers.
Innovation Behind the Scenes
Beyond the visible designs and celebrations, 2025 brought meaningful advancements in how we grow and develop our flowers.
Key milestones included:
- Ongoing upgrades to greenhouse processes and breeding partnerships.
- Expansion of sustainability programs, including plastic recycling, water conservation initiatives, and natural pest management.
- Development of year-round specialty flower programs, such as Floraprima Poppies, engineered for vibrant color, movement, and exceptional performance.
Each improvement strengthens the quality, consistency, and longevity designers depend on.
The Rosaprima House of Brands
The Rosaprima portfolio of brands celebrates the art of living beautifully through flowers. At its pinnacle is Rosaprima, our flagship brand and global icon of luxury, setting the standard for roses worldwide. Tavola, inspired by the Italian word for “table,” brings that same elegance into daily life, perfect to make any space more refined and every day more beautiful. Floraprima delights with rare specialty blooms such as ranunculus and anemones, while Greenrose leads with sustainable innovation and forward-thinking high-altitude cultivation. Finally, Florissima offers a vibrant spectrum of inspiring varieties sourced from our own farms and third party trusted growers. Together, these brands embody our vision of floral excellence worldwide where quality, creativity, and trust meet the art of living beautifully.
Looking Ahead to 2026
As we enter a new year, our purpose remains clear: to lead with creativity, intention, and innovation.
In 2026, we will:
- Continue refining our visual storytelling to reveal the origin and artistry behind every stem.
- Expand our premium varieties and modern collection offerings.
- Strengthen our presence in key international markets.
- Foster deeper collaborations that inspire designers and elevate the industry.
- Build on a legacy defined by authenticity, excellence, and a relentless pursuit of beauty.
With Gratitude
To our customers, florists, designers and breeders, we thank you for shaping this year with us.
Thank you for trusting our flowers to accompany your ideas and creations. Thank you for being part of a story that continues to evolve with every season.
Here’s to the next chapter, and to the beauty still ahead.