BlogHistorias de RosasNoticias & Actualizaciones que inspiran

From July 21st to August 3rd, Rosaprima and Floraprima bring a wave of excitement to over 60 wholesalers across the U.S. with the 2025 New Variety Launch Event. This exclusive showcase unveiled a stunning lineup of roses and ranunculus, giving florists, floral designers and event professionals a firsthand look at what's new—and what's next—in luxury flowers.

Whether you specialize in wedding florals, event installations, or boutique floral design, these varieties are available year-round to add texture, color, and sophistication to your work.

When it comes to wedding flowers, no detail is too small—especially the bouquet. For florists and wedding floral designers, choosing the perfect floral recipe means capturing not only a bride's vision but also her personality. Whether she leans toward timeless elegance or bold creativity, the right flowers tell a story she'll remember forever.

In 2024, Rosaprima proudly relaunched the "Let Your Personality Bloom" campaign, unveiling our newest spray rose collection additions. From pristine whites to bold red hues, this updated collection promises to fire your imagination and inspire your artistry. Let your creativity flourish with these spray roses' unique colors and shapes.