2025 New Variety Launch: Must-Have Roses & Specialty Flowers for Florists

Discover over 10 new showstopping varieties designed to elevate your floral arrangements year-round.

From July 21st to August 3rd, Rosaprima and Floraprima bring a wave of excitement to over 60 wholesalers across the U.S. with the 2025 New Variety Launch Event. This exclusive showcase unveiled a stunning lineup of roses and ranunculus, giving florists, floral designers and event professionals a firsthand look at what's new—and what's next—in luxury flowers.

Whether you specialize in wedding florals, event installations, or boutique floral design, these varieties are available year-round to add texture, color, and sophistication to your work.

New Rosaprima Rose Varieties

RP Serendipity

Medium Pink – Rosaprima's newest exclusivity. A round shape, blush hue, and green center make it ideal for the wedding season.

Redvolution

Classic Red – Bold, velvety and attention-grabbing with an impressive bud size and vase life—redefining the red rose.

Carnelian

Orange – A vibrant tone that adds depth and energy to seasonal designs.

Kings Cross

Peach – Extra-large garden-style rose with yellow-peach tones and excellent longevity.

Mia

White – Elegant white with subtle green undertones. A timeless, versatile rose for classic arrangements.

Champagnier

Cream – A sophisticated rose with a creamy-white glow, perfect for upscale weddings and events.

Menta

Ivory – Soft ivory petals kissed by lavender-gray tones—a serene choice for modern floral designs.

Popcorn

White – A clean, contemporary garden rose with immaculate form and crisp petals.

Millicent

Medium Pink – A David Austin variety with ruffled petals, a large bud size, and a signature fragrance.

Superstition

Coral – This vibrant coral rose opens beautifully, ideal for bold, expressive arrangements.

Cloni Success Nebbia

Lavender – A standout ranunculus with an XL bud and delicate lavender-blush tones.

Cloni Success Nuance

Medium Pink – Soft, flowing petals perfect for romantic or high-end compositions.

Elegance Cioccolato

Earth Tones – A dramatic, chocolate-red ranunculus with 100+ petals—ideal for fall and editorial designs.

1. Year-round availability: All varieties are now available, providing design flexibility throughout every season.

1. Perfect for weddings, events, and luxury floral arrangements

1. Loved by floral artists for their uniqueness, color range, and texture

1. Hand-selected by Rosaprima and Floraprima for top-tier quality

Ready to work with these must-have floral varieties?

Visit your preferred wholesaler to experience them in person.