This season, Rosaprima adds three new varieties to its assortment. Launched around one of the most active floral periods of the year, they are designed to perform beyond it.
Selected for high-demand windows and ongoing program continuity, these varieties combine strong presentation, versatility, and reliable performance across different floral categories and design styles.
For distributors and their florist clients, they offer a balanced addition to assortments moving into the months ahead.
French Kiss
A Core Color with Strong Rotation Potential
French Kiss sits within one of the most consistent color segments in floral design. Its hot pink tone is vibrant without becoming aggressive, making it highly adaptable across different design styles and price points.
With a medium-sized bud and long vase life, it supports both volume movement and customer satisfaction at the retail level. It is a reliable option for distributors looking to anchor their assortment with a recognizable yet elevated pink.
Category: New Varieties / Standard Roses
Color: Hot Pink
Bud Size: Medium
Vase Life: Long
Razzmatazz
Depth and Differentiation in the Assortment
Razzmatazz introduces earth tones that expand more traditional floral palettes while maintaining broad design versatility.
Its extra-large bud and gradual opening create strong visual impact in arrangements, particularly in premium designs. Its size and opening behavior support higher perceived value at point of sale, making it a strong candidate for premium program positioning across multiple seasonal windows.
Category: Garden-Like Roses / New Varieties
Color: Earth Tones
Bud Size: Extra Large
Vase Life: Long
Powder Puff
Soft Pink for Layered Design Work
Powder Puff provides a softer direction within the pink category. Its light pink tone supports layered arrangements and complements both monochromatic and mixed palettes.
The large bud structure gives presence without heaviness, making it a practical choice for florists working across different formats, from everyday bouquets to more detailed event work throughout the season.
Category: New Varieties / Garden-Like Roses
Color: Light Pink
Bud Size: Large
Vase Life: Medium
A Complementary Addition to the Rosaprima Program
These three varieties are designed to work as a complementary assortment within the Rosaprima program. Together, they cover key color directions while maintaining consistent presentation and reliable performance across multiple floral categories.
For florists, they provide flexibility in design work. For distributors, they support a balanced assortment that combines recognizable color movement with differentiation and premium presentation.
These varieties are available through Rosaprima’s distribution network and will remain part of the program in the months ahead. Distributors interested in incorporating them into their summer assortment are welcome to consult availability with their Rosaprima contact.